Thursday, May 26, 2011

Advertising to your Niche. (on Facebook)

I love my nail polish rings, but primarily because I love nail polish.  I am the niche I am looking for.  Women who love nail polish, who know which brands are limited edition and the names of their favorite polishes.  Who read blogs and look at swatches online before they decide what to get.  Who read reviews of the latest collections and who worry about formula and ease of application.  A little group - but we know what we like!

With that little niche in mind...

I made an ad! 

I'm trying something new for the next five days.  I'm running an ad on Facebook with a very specific target market.  My ad is running for a targeted group of 35,020 people.  I made decisions about age, location and interests.  Four countries, 23 year age range, one interest.

Also for the first time ever I've decided to go the cost per impression (CPM) route rather than cost per click (CPC).  I'm hoping that my chosen business name is unique enough to be remembered with a glance instead of necessitating clicking an ad.  With that in mind I've repeated "" twice in the ad, once in the headline, once in the body.

I don't want to go crazy with my spending just now so I've set a low per-day maximum. ($10.00)  

Here's a screenshot of my progress last night, roughly 3 hours into the experiment.

With my main goal being exposure then three hours to get 5,073 impressions/views is pretty good, I think! 

In those same 3 hours I got 3 new "likes" on my facebook page and 10 direct visitors to my etsy store.  I'm a little sheepish about being excited about, and even noticing, 10 additional visitors, but that's where I am right now, counting my numbers by the tens.  And that's why I'm doing this.  Because we've got to start somewhere! 

(I'll post a recap of how things went at the end of the run.)

Monday, May 16, 2011

Oh No! I'm a visual schizophrenic!

Watch this amazing video from Mayi Carles. It's brilliant, enthusiastic, a little scary and a lot enlightening! I've got a lot of work to do!

Help Your Market Interpret Your Brand from Mayi Carles on Vimeo.

Tuesday, May 10, 2011

Setting Goals- how not to fail. (with Awesome Resources!!)

Ok- here we are in May.  5 months into the year and my goals are falling apart.  I read three excellent, and reasonable blog posts recently about that very thing!  It's never too late to adjust your game plan!

First from Handmadeology (which is an awesome site that you should definitely subscribe to if you don't already!)  An article called "How to Properly Set Your Goals"
A goal should be achievable. Some people say you should set your goals high so that you achieve greater success. Instead you should set your goals realistically so that that you can achieve them. It builds confidence to meet a goal or surpass it. If it was easy, set the next one harder. If it was too hard or you missed it, set the next one easier to attain.

and Next from MeShe Designs Blog - she's doing a One Month Challenge and May 3rd's blog entry was all about using Google Calendar to set, and keep track of business goals!

Finally, also on May 3rd, Create Hype  sent out an email entitled "3 Crafty Income Streams To Add Right Now."  This morning I took one stream idea to heart and launched my own Nail Polish Ring of the Month Club!