Thursday, May 26, 2011

Advertising to your Niche. (on Facebook)

I love my nail polish rings, but primarily because I love nail polish.  I am the niche I am looking for.  Women who love nail polish, who know which brands are limited edition and the names of their favorite polishes.  Who read blogs and look at swatches online before they decide what to get.  Who read reviews of the latest collections and who worry about formula and ease of application.  A little group - but we know what we like!

With that little niche in mind...

I made an ad! 

I'm trying something new for the next five days.  I'm running an ad on Facebook with a very specific target market.  My ad is running for a targeted group of 35,020 people.  I made decisions about age, location and interests.  Four countries, 23 year age range, one interest.

Also for the first time ever I've decided to go the cost per impression (CPM) route rather than cost per click (CPC).  I'm hoping that my chosen business name is unique enough to be remembered with a glance instead of necessitating clicking an ad.  With that in mind I've repeated "" twice in the ad, once in the headline, once in the body.

I don't want to go crazy with my spending just now so I've set a low per-day maximum. ($10.00)  

Here's a screenshot of my progress last night, roughly 3 hours into the experiment.

With my main goal being exposure then three hours to get 5,073 impressions/views is pretty good, I think! 

In those same 3 hours I got 3 new "likes" on my facebook page and 10 direct visitors to my etsy store.  I'm a little sheepish about being excited about, and even noticing, 10 additional visitors, but that's where I am right now, counting my numbers by the tens.  And that's why I'm doing this.  Because we've got to start somewhere! 

(I'll post a recap of how things went at the end of the run.)


  1. The facebook ads are AMAZING! When Tommy was first starting his fan page, we did one that linked to the fan page with a $0.05 CPC and just $5 per day maximum and ended up with over 500 fans and sold 2 guitars in just a couple of weeks because of it.

    You should try running two ads at the same time with vastly different strategies but the same daily budget and see which one yields more activity! Sorry...I get a little carried away with this kind of stuff ;)

  2. don't apologize!! that's SUCH a good idea!
    I'll do it!

  3. Good luck! I have eyeing running a facebook ad myself. Still toying with the idea. I will come back to see what you have to say.